To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?
Relevant and digestible
When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.
People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.
Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.
Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.
Search Engine Performance
Approximately 40-50% of visits to a well-organized website are attributable to search engines. The other half of the traffic consists of direct visits, for example if your site has been bookmarked by your visitors, or if a third party site makes a link to yours. It is therefore crucial for any site to properly appear in the search engines, and be attractive enough to be recommended on other sites.
Search engines are quite disappointing in terms of indexing videos, audio, photo. So you have to look after the textual content of your site, which Google will display in its results. You should include carefully selected keywords in your texts, which will be used as search terms and will channel the interest of your potential visitors.
Rich and relevant texts in the eyes of your potential customers, will also be for the search engines. And then write interesting content, so that people want to create links to your site. These two axes are formidably strategic if you want to promote your site and your activity.
Keep your site up to date
Stimulate your visitors with your content, make them want to come back – Content should not only be interesting, but it should also be kept up to date. With a good blog, a section devoted to your products that is constantly evolving, links to consumer opinions, etc. Your site must stay alive. You must give the impression that someone passionate animates your site permanently.
The freshness of the contents of a site conditions its placement in the search engines.
Recycle your content
If the content of your site conforms to the above, then this content is good. Maybe even some of this content is valid enough to be used several times. 1) on your website, 2) in the internal company newsletter, 3) in a presentation to be presented at a conference or trade fair, etc. And why not in a press release or in a book? There may be a lot to learn from your passion …
What is PASO? This is the acronym for Personal Assistant Search Optimization or SEO for Personal Assistants.
Would the SEO be migrating to PASO?
We are witnessing a subtle, but persistent change in the world of the web. The phenomenon of voice search and personal assistants could greatly modify the field of SEO, but to what extent?
Personal assistants are taking more and more place in everyday life.
They were already ubiquitous thanks to their integration in the systems of the smart phones. One can think of Siri, widely popular for its, sometimes, surprising answers, but also Cortana, Google Now and more.
Still, the personal assistants have taken a step further to settle in the houses with the arrival of Google Home and Alexa from Amazon. Moreover, the adoption of personal assistants has doubled in the United States between 2015 and 2016 according to a recent study by Parks Associates. The adoption of personal assistants is expected to continue with the addition of new features.
Evolution of search engines
If you think about it, the ultimate and perfect search engine would automatically provide the answer you’re looking for. Though the idea may seem to come straight out of a science fiction movie, this is what search engines crave.
One can notice it with the increase of results in position “0” in Google. This 0 position is usually occupied by the Knowledge Box which attempts to provide an instant response in the search results.
Moreover, search engines also tend to be more and more personalized and increasingly geolocalised, not to mention that they are becoming more intelligent. One has only to think of RankBrain, the recent IA added to the algorithm of Google.
There are therefore several elements necessary to the establishment of a personal assistant in the search engines of today. It is therefore natural to see the arrival of products such as Google Home and Alexa.
Indeed, the SEO will have to adapt to meet the reality of personal assistants that differs from traditional search engines. First, rather than providing millions of results, personal assistants will limit themselves to 3 or 4 results, or even just one, depending on the question asked. So how should we work with PASO? In this regard, we have already analyzed the impact of voice search on SEO and made recommendations on how to optimize your website for voice search.
Will PASO replace the SEO?
In the near future, the answer is “no, probably not. ” However, PASO will likely make its place in all SEO strategies if the trend towards voice search continues to grow. Any professional responsible for a company’s web presence should take this into account for the future and plan its optimization accordingly.
What’s better than taking first place on Google? Occupy position 0 of course! Position 0 corresponds to the information box that sometimes appears before the natural results for some queries. It offers a lot of visibility and attracts a lot of attention from the internet users. Here’s how to get position 0 on Google:
- Understanding Position 0
First, you need to know exactly what position 0 is. This Google content is called Answer Box or Featured snippet.
The Answer Box, as its name suggests, is an excerpt of a website’s content presented in a box that precedes natural results. This famous position 0 may include several types of information. Generally speaking, the extract from the site will normally serve to answer a question of the Internet user.
It gives a lot of visibility and credibility to the website and is therefore very popular with SEOs.
It is true that an important part of the Answer Box of position 0 contains information from Wikipedia. However, it is also possible for small sites to appear there.
- Analyze results to find opportunities
Not all results pages have an Answer Box in position 0. So, you must first identify the opportunities. Perform tests with your keywords to find Answer Boxes in which you might appear. Formulate questions in your queries that can help find them. Also pay attention to Google’s suggestions.
- Answer the question
When you have found the question you want to answer, make sure to put it in your text and create content that responds explicitly.
So, if your question is “What is X …” Content should include “X is …”.
Google’s understanding of a text is quite limited. Formulate your answer in a simple sentence with obvious subject, verb and complement.
- Structuring the data
The key to getting position 0 is a good structure. The elements of your page must be optimized for the query in question. The structure will help Google understand the content of the page and use it at the right time.
The right format to use will depend on Google and its “expectations” regarding the query. Thus, if the query seems to indicate that the user is trying to understand how to do something, a list will surely be prioritized. If the person is looking for a number or a statistic, the table may be preferred.
The analysis of the current Answer Box can help determine what type of Google format searches.
In general, the following types of formats perform well:
- The lists (OL and UL),
- The short paragraphs (40 to 50 words)
- The data in table.
Also make sure to use your titles well.
The title of your page should include your keywords. Also make sure that this is the case in your h1 and h2.
- Optimize SEO
It is noted that Google will generally seek its position 0 among the top 10 positions of its results. So, you must also have some weight for the SEO. It is only natural that Google should act this way, since position 0 must be assumed by a trusted source. Google uses its ranking signals to achieve this. Position 1 does not, however, provide access to position 0. Referencing is only one of the signals used to “select” the content of position 0.
Monday, August 10, the Mountain View company announced a major change – and surprise – of its corporate structure. The search engine will become a subsidiary of a new entity, called Alphabet. The latter will be led by Larry Page, co-founder and current CEO of Google. Sergey Brin, the second founder, will serve as president. Eric Schmidt will be executive chairman, a position he already held at Google. The company is publicly traded, instead of the previous one.
Sundar Pichai, New Patron Of Google
“Alphabet is a collection of companies”, Page says in a message posted on the official Google blog. “Google is the largest. But this new Google will be alleviated. Remote Internet companies of our main products are now grouped in Alphabet. “Concretely, this means a clear separation between the business heart of Google and all supplemental projects. This is Google X (futuristic projects), Calico (health), Sidewalk Labs (city logistics), Nest (connected objects) Fiber (fiber) and Google and Google Ventures Capital (investment).
The new Google retain search engine, advertising activities, the YouTube video platform, the mobile operating system Android, the Maps mapping, Gmail and other Internet services and mobile applications. The subsidiary will also have a new CEO: Sundar Pichai, the rising star of the company. Head of Android and the Chrome Web browser, he was appointed last year vice president for products. For many observers, it had thus become the number two of the company.
Berkshire Hathaway As Model
“I am very lucky to have such a talented person than him to lead the new Google”, says Mr. Page in his message. “This will allow me to free up time,” he continues. “He was already somewhat involved in the management of traditional activities of Google,” recalls Brian Wieser, Pivotal Research analyst. But Larry Page still want more concentrate on the vision and projects in the very long term business. “Technology should deal with difficult jobs to allow people to do things that make them truly happy,” he summed up in 2013.
By creating Alphabet, it completes the transformation of Google beyond search online. It also reproduces the model of Berkshire Hathaway, the company led by US billionaire Warren Buffett that he considers as an example. The group of Mountain View “is no longer just a business but a conglomerate,” said Dawson in January, the firm Jackdaw Research. This should allow the respective companies to be independent of all others. Each entity is autonomous and under the responsibility of a Director General with enlarged powers.
Objective: to better innovate.
An unseen confident look never before. Patrick Arnaldi talks about his 20 years at the head of Web companies, the best web agency of the whole Indian Ocean if not the only web agency. Quality Service- Only one keyword for him.
To have resisted so long on the web market has not been an easy task. Patrick talks about his experience with fluidity and seems to master every side of the business with acute precision. His love for the job can be seen from his eyes.
Web-companies is the only web agency in the Indian Ocean which seem to still resist.
How did Web Companies evolve?
As a true pioneer of web-based development in Mauritius in 1995, WEB Ltd has evolved into a regional ICT company. Now the recognized leader in web services, WEB Companies Group is a leading independent integrator of medium and large customer accounts in the Indian Ocean.
WEB Companies can now emerge as a global supplier to leading companies through its structure of complementary services.
The constant evolution of existing technologies and the emergence of new technologies make increasingly more complex information systems and require constant change. All services are designed to provide long-term business benefits to our through the use of the Internet.
Web-companies is now represented in more than 3 countries including Mauritius, the Seychelles, Réunion Island and newly set up branch in Vietnam.
What factors has played a crucial role in the development of web-companies as the most flourishing web agency of the Indian Ocean?
It began its operation in Mauritius in the year 1997 and was the only web-agency to operate in the Island. Being the first counseling and internet agency of both Mauritius and its sister island- Reunion.
Web-companies still holds the first position according to size and annual turnover of the whole region. The web agency has always evolved according to local and international trends.
The web agency has its own server based in France and offers advanced web hosting services to its clients.
The web hosting service is monitored by a team on a 24/7/365 basis.
Web-companies has developed more than a thousand websites in less than 20 years averaging it to a website every week.
Web ltd collaborates with CERT Europe and offers services through omnikles.com to the French government in Reunion Island. Web-companies is one of the few companies in France, Mauritius and Reunion Island to be offering dematerialization services.
Web companies offers services such as:
Search Engine Optimization,
E-consulting for marketing and businesses,
Web development as a whole
Graphic design, etc…
Visit this link to view the full list of products…
Nowadays, most companies
know the wisdom behind investing into developing solid, SEO optimized web infrastructure that is search-engine friendly in order to successfully compete online. Having a solid and well-thought of SEO strategy is all but a necessity.
Given the engines’ continued improvement of their algorithm systems over time, companies have no other choices left than to invest into SEO to compete online.
In this jungle of investors and competitors, having the best product or services does not mean anything without visibility. In order to prove yourself, you have to be visible to the world. If a company does not invest into SEO, how will the world know what they have to offer?
Master planned SEO campaigns are the success factor for billion dollars companies. How a product or service went from an unknown status to a world known buzz can all be due to SEO.
“Search Engine Optimization is the advertising of the 21st century.”
SEO vs PPC?
Unlike PPC, companies don’t have to pay everytime someone clicks on a link. PPC can prove to be spammy. It is well known that 80% of people click on natural results rather than on paid advertising campaign. The reason may be simple as the more authority a website has, the higher it will be in the Search Engine’s Results Page. And to get a website higher up in the SERP, nothing is as much effective as SEO. Search Engine Optimization will do nothing less than improving your brand name.
Specific reasons why your companyshould definitely consider investing in SEO:
- It still works – Firstly, the techniques used to improve a website’s SEO still works! Even though Google only recently removed data regarding organic traffic, the techniques employed still prove themselves to be extremely effective.
- It is not going to stop working any time soon – The never ending race of the search engines to improve their ranking systems will not end this soon. The biggest shark out there- Google- plays big, regularly improving its algorithm. It is not likely that SEO will stop being effective in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
- SEO is cost-effective –As compared to other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an e-mail marketing program, SEO ranks first when it comes to return of investment. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains foundation of your online presence.
- Search engines grabbing more market share – In In this internet era, about 80-90% of customers read online reviews before making a purchase. This number is only forecasted to increase. It won’t take long before virtually everyone is searching for products and services online. Do you want them to be able to locate your company or not? Without a well planned organic SEO strategy in place, users will have a very hard time finding you and will instead find your competitors themselves using SEO.
- Rise of mobile bandwidth and local search optimization – With an increased amount of Smartphone users, traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
- Not having a healthy content profile is damaging –As mentioned earlier above, with each and every update to its search algorithms, Google and other engines change the way they look at websites with each updates. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google take into consideration when ranking your companies’ site.
- Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.
Pertaining to the number of online businesses, investing in organic SEO is more important nowadays than ever before. Companies should choose sound SEO companies for the current trouble everyone finds themselves facing concerning the lack of organic keyword data and traffic. Your company absolutely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing.It remains one of the single most important components of any organization’s branding efforts and online presence.