We have decided to make a Graphical Trend forecasts for 2018 and we’ll see how it works out. To be certain to recommend the most meaningful trends, we asked for the opinion of experts, whether they come from digital, design or communication. Between algorithms, VR, vibrant colors, authenticity and refusal of design, the year promises to be exciting!

1. The return of the reasons

According to experts the patterns – or patterns for English speakers – “are experiencing a revival in all forms: from classical dress to the setting in motion. This is indeed gaining in popularity and can be noticed on many new websites designs.

2. Vibrant colors at Spotify

This is the trend of the year, which the majority of interviewees spontaneously cited. A reference that set the tone: Spotify, and its new identity … dating yet from 2015 we might see more and more vibrant colors coming to website as the year passes by.

3. Algorithm or creative coding design

For Tristan Macherel, Executive Creative Director at Landor Paris, and president of the Design Jury at the Cannes Lions in 2016, there is “a fundamental trend that designers are not sufficiently trained in: the creation through algorithms, 3D, creative coding “. New techniques that come out of Adobe’s usual Creative Cloud suite (until a future update?) Taught in schools. In view, the creation of identity, packagings that are based on the visualization of data. The idea is not here to digitize forcefully “physical products, the concrete, the touch that people always seek” but to bring innovation behind the scenes, meaningful. Tristan Macherel voluntarily quotes “the home page of Google, layout very simple, and very colorful logo. This almost childish interface masks yet one of the most powerful algorithms in the world.

4. The movement

The interfaces will come alive more and more thanks to the new technical possibilities and the talent of the developers. This is a real plus for the user experience, with some surprises, as well as remedies for “wait-time anxiety” – as time passes by more and more website will be interactive and will fill in the waiting time gap for those impatients of the net.