Once you have planned your Google Ads Campaign settings and drafted your ad groups, you must add Google Ads Keywords, another key factor in your ads’ skill to capture user interest and cause an impact.
Keyword in terms of Google Ads are words and phrases that you link to each of your ad groups on the basis of their topic groupings. These keywords conform to the words and phrases searched on the user’s end, which will spark your ads if matched appropriately.
TO MAKE A GOOD GOOGLE ADS KEYWORDS
First, let us see the characteristic of a valuable Keyword on Google Ad Grant Platform:
High Search Volume
Our Google Adds Keywords must have a high monthly search volume to give us a better possibility of increasing more users.