What’s better than taking first place on Google? Occupy position 0 of course! Position 0 corresponds to the information box that sometimes appears before the natural results for some queries. It offers a lot of visibility and attracts a lot of attention from the internet users. Here’s how to get position 0 on Google:
- Understanding Position 0
First, you need to know exactly what position 0 is. This Google content is called Answer Box or Featured snippet.
The Answer Box, as its name suggests, is an excerpt of a website’s content presented in a box that precedes natural results. This famous position 0 may include several types of information. Generally speaking, the extract from the site will normally serve to answer a question of the Internet user.
It gives a lot of visibility and credibility to the website and is therefore very popular with SEOs.
It is true that an important part of the Answer Box of position 0 contains information from Wikipedia. However, it is also possible for small sites to appear there.
- Analyze results to find opportunities
Not all results pages have an Answer Box in position 0. So, you must first identify the opportunities. Perform tests with your keywords to find Answer Boxes in which you might appear. Formulate questions in your queries that can help find them. Also pay attention to Google’s suggestions.