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Web Agency Mauritius: A Guide To Domain Names For Small Businesses

WHAT IS A DOMAIN NAME

Your domain name is simply your web address. This is the address people will type into a web browser when they need to visit your website.  Your domain name is unique to your website, and once you buy and register it, no other company can claim it. But you you will have to renew it at least each year.  A good domain name should reflect your business name and brand.

A domain name has two components:

  • your address
  • your suffix

As an example of domain name: “google.com” “google” is the address and “.com” is the suffix.

IMPORTANCE OF A DOMAIN NAME FOR YOUR BUSINESS

A domain name is the first step of building an online presence for your company.  It will facilitate open the way for how your customers find your website, think of your business, and engage with your brand.

A domain name gives your business instant credibility and puts you in the same online marketplace as your largest competitors. A domain name that lines up with your company name adds credibility, and makes your website appear more legitimate and professional to users.

IMPORTANCE OF CHOOSING THE RIGHT DOMAIN NAMES

Look Professional

A clear, customaries domain name for your website makes you appears more professional and credible in the eyes of customers.

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Web Development Agency in Mauritius: Most Popular CMS in 2023

Nowadays there are plenty of CMS platforms in the market. Each offering unique functionality. To select the best CMS, you have to choose the tool that you think fit for your needs and budget.

WHAT IS CMS?

Content Management System (CMS) are website platforms that offer a centralized database for storing, organising and editing website content. Enterprises and individuals use these systems to manage the content, format, design and layout of a website, its web pages and blogs.

5 CMS PLATFORMS FOR YOUR WEBSITE

Below are some of the popular CMS in 2023 that most businesses and developers use.

WORDPRESS

WordPress is a free, open-source CMS platform. It has the largest share of web traffic, with over 60 million websites using it as their publishing platform. It is also the most popular website hosting service administered by bloggers. It is powerful and easy to use, so you can create your beautiful website or blog in minutes. WordPress is also flexible, giving you complete control over design, functionality and more.

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Web Development Agency Mauritius: A Drupal Website

Drupal is continuously known among the best content management systems, or CMS, that can allow you to control your website.  It makes no difference matter whether you are an individual, small business, agency, or enterprise…you can create powerful websites and apps using Drupal

Drupal. develops with thousands of free modules and themes that will facilitate you to attract the web audience you must deliver your message to, improve brand awareness, and build your community.

BENEFITS OF BUILDING A WEBSITE WITH DRUPAL

Drupal has many underlining features that make it stand up from competition.

drupal web development mauritius

FREE DRUPAL

Drupal can be installed and downland free on your hosting server, irrespective of the core software, contributed modules or a library templates.

HIGHLY CUSTOMARIZEBLE

Drupal generally delivers faster page loads and response times than other website developers, thanks to the less resource-intensive core that necessitates less expensive server or hosting setup.

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Web Development Agency Mauritius: Reasons Why You Need A Mobile- Friendly Website

These days you will see people every where in public areas browsing the web on their smart phone.  They usually use their phone to access the internet for a variety of  online activities. They can quickly search from the palm of their hand, instead of waiting until they are sitting at a computer.

More and more website owners are pursuing mobile-friendly responsive websites and mobile web development to make sure that their website is optimized  for smart phone display.

You need a mobile-friendly website merely because that is where the future of the web design is heading. With the increase number of people using the  smartphones, this is the new wave of connectivity that you must engage in. One aspect of a mobile-friendly website is that it loads quickly.

MOBILE FRIENDLY WEBSITE IS ALWAYS REACHABLE

Mauritius Best Website Development Company

Mobile friendly-website is important because it boosts your  sales and conversions and also, mobile-friendly web design helps users to access a website easily. When a website is mobile-friendly, this allows users to interact and engage with your brand across devices, without any difficulties or worries.

Now that more and more customers are logging on from a variety of different devices and phones, it is crucial that your website can respond to the need of these new customers, and that the customers can get access to a website at any point, from any device.

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Web Development Agency Mauritius: What Does Website Maintenance Includes?

WHAT IS A WEBSITE MAINTENANCE?

Creating a website that looks good and functions well for our business is not sufficient. Your website needs to be monitored for its overall health and performance. It is important to keep a website up to date so that your business, blog or online presence continue to develop and progress over time.

There are several works required to rightly check and maintain a website, such as  updating security software and plugins, adding new contents, increasing new and returning traffic, and improving user satisfaction on your site.

WHY IS WEBSITE MAINTENANCE IMPORTANT?

Website maintenance can influence your business’s first impressions, SEO strategy, security and sales. You will try your best to make sure that people who are visiting your site as well as search engine will instantly see all the benefits that your site is offering.

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Digital Marketing Mauritius: The importance of Mobile App Marketing in today’s era

The irreversible rise in mobile app usage has explicitly enhanced our understanding of Mobile App marketing in 2022.  Nowadays, to connect and engage with others, business not only adapt innovative marketing strategies but also execute campaigns to target fragmented cohorts via super-personalized communication.

The compel to stay relevant in the eyes of the users has systematically encouraged digital marketers to strengthen their Mobile App Marketing tactics and achieve the objectives while boosting user interactions and conversions.

REASONS BEHIND THE FAME OF MOBILE APP MARKETING

The extreme rate of Mobile usage is one of the key factors that have supported the fame of Mobile App Marketing. Nowadays, users want everything easy, ready at hand, be it apparel shopping, grocery buying, from application, studying entertainment, financial transactions, job search, booking appointments and so on.

THE IMPORTANCE OF MOBILE APP IN MARKETING:

The digital world 2022 has a lot to offer to brands.

And Mobile App marketing is one of the crucial keys to surge to the top of the growth chart.

Mobile App Development Mauritius

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Web Mauritius Agency: Web Development Vs Web Designer: Which Is Right For You?

How do we distinguish between a web designer and a web developer? It is very simple; it requires two completely different skill sets. Some companies offer both, that is, the two different experts working in combination with one another to produce the end result.

Let us go into more detail to help you find the technique that is right for you:

WHAT IS A WEB DEVELOPMENT?

Website development : is the building and maintenance  of websites by using a variety of coding languages. There is few different type of web developers:

Full Stack Web Development: A developer that works on both the back-end (server side) and front-end (client side) of a website.

Front-end Web Development: A developer that works only on the front-end portion of the site. They are concerned only with the graphical interface.

Back-end Web Development: A developer that works only on the back-end of the website. They are only concerned with servers, applications, and databases.

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Web Design Mauritius; How to choose the best Google Ad Keywords for your next campaign

Once you have planned your Google Ads Campaign settings and drafted your ad groups, you must add Google Ads Keywords, another key factor in your ads’ skill to capture user interest and cause an impact.

Keyword in terms of Google Ads are words and phrases that you link to each of your ad groups on the basis of their topic groupings. These keywords conform to the words and phrases searched on the user’s end, which will spark your ads if matched appropriately.

TO MAKE A GOOD GOOGLE ADS KEYWORDS

First, let us see the characteristic of a valuable Keyword on Google Ad Grant Platform:

High Search Volume

Our Google Adds Keywords must have a high monthly search volume to give us a better possibility of increasing more users.

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website redesign mauritius

Web Design Mauritius : How to Prepare for a Website Redesign?

Redesigning your website is a huge project, but with the right planning, research and preparation your website redesign can be successful. The reasons why people redesign their website are : 

  1. to increase their brand recognition 
  2. low website traffic or poor website’s usability.

Here is a to-do list to help you prepare for a smooth website redesign:

ASSESS THE BRAND

Regardless of  how challenging or easy the redesign, now is the right time to assess whether the branding will remain the same. You will have to carry out a brand quality-about your customers, your products and services, your value proposition, and your visual identity, including logos, graphics, blogs, colors and word marks.

DEFINE YOUR GOALS AND BUDGET

Consider the goal you want to accomplish with the site redesign? Clarify whether it is to improve the user experience, rebrand the company, attract new market share or customer section, update an outdated style, additional serviceability, or to improve sales and marketing.

Your goal will help determine your budget for the project , for example, creative work, technical needs, testing, photography, whether the work is done in-house or outsourced.

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HTML

Web Development Mauritius: What Is HTML?

HTML DEFINITON

HTML stands for Hyper Text Markup symbols or codes added to a file, programmed for display on the internet. It is largely used as computer standard language in the creation of  Web pages. To understand HTML in Mauritius from front to back, let us look at each word that makes up the abbreviation:

  • Hypertext: text that is structured in order to connect related items.
  • Markup : a style guide for typesetting anything to be printed in hardcopy or soft copy format.
  • Language : a language that a computer system understands and uses to interpret commands.

HTML  describes the structure of web pages. This structure alone is not enough to make a web page look good and interactive.  With the combination of assisted technologies such as CSS and JavaScript you can make a dynamic and beautiful static web page.

You can look at HTML CSS and JavaScript this way:

  • HTML is the structure of the house
  • CSS is the interior and exterior décor
  • JavaScript is the electricity, water system and many other functional features that make the house liveable.

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