Digital Marketing Mauritius: The importance of Mobile App Marketing in today’s era

The irreversible rise in mobile app usage has explicitly enhanced our understanding of Mobile App marketing in 2022. Nowadays, to connect and engage with others, business not only adapt innovative marketing strategies but also execute campaigns to target fragmented cohorts via super-personalized communication.

The compel to stay relevant in the eyes of the users has systematically encouraged digital marketers to strengthen their Mobile App Marketing tactics and achieve the objectives while boosting user interactions and conversions.

REASONS BEHIND THE FAME OF MOBILE APP MARKETING

The extreme rate of Mobile usage is one of the key factors that have supported the fame of Mobile App Marketing. Nowadays, users want everything easy, ready at hand, be it apparel shopping, grocery buying, from application, studying entertainment, financial transactions, job search, booking appointments and so on.

THE IMPORTANCE OF MOBILE APP IN MARKETING:

The digital world 2022 has a lot to offer to brands.

And Mobile App marketing is one of the crucial keys to surge to the top of the growth chart.

Mobile App Development Mauritius

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Web Mauritius Agency: Web Development Vs Web Designer: Which Is Right For You?

How do we distinguish between a web designer and a web developer? It is very simple; it requires two completely different skill sets. Some companies offer both, that is, the two different experts working in combination with one another to produce the end result.

Let us go into more detail to help you find the technique that is right for you:

WHAT IS A WEB DEVELOPMENT?

Website development : is the building and maintenance of websites by using a variety of coding languages. There is few different type of web developers:

Full Stack Web Development: A developer that works on both the back-end (server side) and front-end (client side) of a website.

Front-end Web Development: A developer that works only on the front-end portion of the site. They are concerned only with the graphical interface.

Back-end Web Development: A developer that works only on the back-end of the website. They are only concerned with servers, applications, and databases.

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Web Design Mauritius; How to choose the best Google Ad Keywords for your next campaign

Once you have planned your Google Ads Campaign settings and drafted your ad groups, you must add Google Ads Keywords, another key factor in your ads’ skill to capture user interest and cause an impact.

Keyword in terms of Google Ads are words and phrases that you link to each of your ad groups on the basis of their topic groupings. These keywords conform to the words and phrases searched on the user’s end, which will spark your ads if matched appropriately.

TO MAKE A GOOD GOOGLE ADS KEYWORDS

First, let us see the characteristic of a valuable Keyword on Google Ad Grant Platform:

High Search Volume

Our Google Adds Keywords must have a high monthly search volume to give us a better possibility of increasing more users.

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Web Design Mauritius : How to Prepare for a Website Redesign?

Redesigning your website is a huge project, but with the right planning, research and preparation your website redesign can be successful. The reasons why people redesign their website are :

to increase their brand recognition
low website traffic or poor website’s usability.

Here is a to-do list to help you prepare for a smooth website redesign:

ASSESS THE BRAND

Regardless of how challenging or easy the redesign, now is the right time to assess whether the branding will remain the same. You will have to carry out a brand quality-about your customers, your products and services, your value proposition, and your visual identity, including logos, graphics, blogs, colors and word marks.

DEFINE YOUR GOALS AND BUDGET

Consider the goal you want to accomplish with the site redesign? Clarify whether it is to improve the user experience, rebrand the company, attract new market share or customer section, update an outdated style, additional serviceability, or to improve sales and marketing.

Your goal will help determine your budget for the project , for example, creative work, technical needs, testing, photography, whether the work is done in-house or outsourced.

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Web Development Mauritius: What Is HTML?

HTML DEFINITON

HTML stands for Hyper Text Markup symbols or codes added to a file, programmed for display on the internet. It is largely used as computer standard language in the creation of Web pages. To understand HTML in Mauritius from front to back, let us look at each word that makes up the abbreviation:

Hypertext: text that is structured in order to connect related items.
Markup : a style guide for typesetting anything to be printed in hardcopy or soft copy format.
Language : a language that a computer system understands and uses to interpret commands.

HTML describes the structure of web pages. This structure alone is not enough to make a web page look good and interactive. With the combination of assisted technologies such as CSS and JavaScript you can make a dynamic and beautiful static web page.

You can look at HTML CSS and JavaScript this way:

HTML is the structure of the house
CSS is the interior and exterior décor
JavaScript is the electricity, water system and many other functional features that make the house liveable.

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WEB DESIGN MAURITIUS: HOW TO IMPROVE YOUR WEBSITE’S USER EXPERIENCE (UX)?

The objective of user experience (UX) is to work out the functionality, organisation, and usability of your website ‘s interface. Visitors will definitely come back to your website if they have a good user experience on the first visit. If your website creation in Mauritius is complicated to navigate and causes confusion to your users, they will simply leave it within a click. To avoid this, you should improve your website’s UX.

Here are 4 tips of how to improve your website UX:

UNDERSTAND WEBSITE METRICS

View your website’s Services page:

How many visitors visit this specific page?

How long do they stay on this page?

If the number is low, it means you need to apply UX design on this page.

Here is what to consider in this situation:

How long does it take for a visitor to understand the primary details of your services?

Is your pricing listed on this page?

How fast can a visitor sign up for your services?

You should time how long it takes for a visitor to sign up for a service. For example, within less than a minute you can subscribe to The Hustle’s daily newsletter.

You should target to keep your sign-in length below a minute if possible.

WEB DESIGN FUNCTIONS

Also known as responsiveness, this turns to how simple it is for a user to achieve something through your website.

For example, do you have a contact page on the website? Do you have a list with the contact information for your company on this page?

Do users have to copy the email address and send an email separately, or they can do it without leaving your website.

There should be a short system from ordering to checkout.

Have a wide range of payment options to improve the user experience for online shopping.

Ensure your website is also optimised for mobile. Many visitors will access your website merely through mobile devices.

Your web developer can adjust the website to function properly on mobile devices.

Without mobile optimisation, you might lose customers for good.

USE WHITE SPACE

White space is one of the most well-functioning design elements you can improve your website with. It not only allows you to draw your visitor’s attention to the most important buttons, but also make your content legible. Using white space will make your website look up-to-date and clear. Remember that it is also important to strike the right balance between the amount of white space you use and the information you want to highlight.

Keep the artistic simple and provide increased functionality

ASK FOR FEEDBACK

On your website you could add a survey that invite customers to rate their experience.

Ask questions such as:

To improve your experience, what should we do?
Which features would you like to view in the future?
Did we meet your expectations?

You should gather the outcome and evaluate them, searching for trends.

Enhance your user experience today by contacting Web Design Mauritius. With Web Ltd, you will soon see an increase in your website traffic and a decrease in your bounce rate.

WEB AGENCY MAURITIUS : STEPS FOR CREATING A SECURE WEBSITE

An online appearance gives your business excellent visibility, but creating a secure website inspire consumer confidence in shopping with your business.

You should secure your website, protects it in place to keep out hackers, bugs and other online nasties. Or else, your data could be at risk, your site could crash, or you could even lose money.

How to create a secure website?

CHOOSE A CAPABLE HOST

For your website creation in Mauritius, you have various hosting options, but each provider has unique benefits that can improve your site. The security level depends on whether they have features like web application firewall WAF and denial-of -service (DDoS) protection.

Created web host like Bleuhost and Go Daddy allow you to decide on the degree of your safety, and this is the first move in how to build a secure site. Continue reading →

WEB DESIGN MAURITIUS: 5 WEB DESIGNS TRENDS IN 2022

While everyone is thinking about how to fit into the new normal, post covid, in 2022, design trends are evolving to help people feel both safe and ready to engage in online transactions.

1. SAFETY FIRST

Now more than ever, websites with user-friendly designs are being developed to help people feel safe and comfortable while browsing the internet. Incorporating natural, organic shapes makes the page to appear unique, inspiring and lively. This is truly about aesthetics and feelings. Designer needs to create a digital environment that feels real to the audience.

Designs that are clean, sleek and welcoming will make your visitors feel safe and secure.

2. OVERSIZED TYPOGRAPHY

Typography of uncommon size is a fresh, bold web design trend which will gain more importance in 2022. This is a flexible technique that can be used in minimalist or maximalist designs, equally effective and can be adapted to many different styles. Maximalist is a space where brightness, contrasts, and elaborated tone and texture do the talking. Maximalist lets designers use their imagination to implement many different ideas filled with creativity. While Minimalist often provides safe and well-trodden path through neutral web spaces. In 2022, we are going to see motion added to the text as well. For all your web development in Mauritius, we recommend WEB Companies.

3. ONE PAGER WEBSITE

We have seen the growing popularity of the one-pager website that forgoes menus and navigation to the advantage of pure scroll navigation. One-pager websites work perfect when their content is shorter, like a portfolio or the presentation of a single idea.

You will feel as if you are holding a flyer or reading a poster from these sites. All the data you want to look at is in one place and you do not need to navigate or search multiple pages. Continue reading →

HOW TO CHOOSE A GOOD DIGITAL MARKETING AGENCY IN MAURITIUS?

Digital marketing is a multi-dimension strategy aimed to target, to connect and to establish relationships with customers online, across a broad range of channels.

As the web continues to evolve, your business must adapt to encounter these changes. The perfect way to adjust is by selecting a full-service digital marketing agency in Mauritius.

A GOOD DIGITAL MARKETING AGENCY PROVIDES FULL SERVICE

A full-service digital marketing agency has creative designers who will set up customized and SEO-optimized websites or web pages for your businesses. Web designers will handle the look, feel, and functionality of the pages.

The role of a good digital marketing agency is to utilize a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals.

Digital marketing consists of the following tactics:

Content marketing
Search Engine Optimisation (SEO)
Mobile marketing
Online Advertising
Email marketing
Social media marketing

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Web Agency Mauritius: how to choose the best Web Agency

A web agency or digital is an agency specialized in the planning and development services to ensure a website that supports your business goals and keeps both you and your customers happy.

WHY DO YOU NEED A WEB AGENCY?

A website will allow clients and prospects to know about your business, your expertise and your specialization. With a web agency in Mauritius, you can approach a team of experts that ensure you huge success in your online strategies. The web agency that you choose will help you before, during and after the website is up and start working. The web agency will build your website and thus, it is the agency himself who will know about issues and changes or if there is need to update to the latest technology.

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