The objective of user experience (UX) is to work out the functionality, organisation, and usability of your website ‘s interface. Visitors will definitely come back to your website if they have a good user experience on the first visit. If your website creation in Mauritius is complicated to navigate and causes confusion to your users, they will simply leave it within a click. To avoid this, you should improve your website’s UX.

Here are 4 tips of how to improve your website UX:

UNDERSTAND WEBSITE METRICS

View your website’s Services page:

How many visitors visit this specific page?

How long do they stay on this page?

If the number is low, it means you need to apply UX design on this page.

Here is what to consider in this situation:

How long does it take for a visitor to understand the primary details of your services?

Is your pricing listed on this page?

How fast can a visitor sign up for your services?

You should time how long it takes for a visitor to sign up for a service. For example, within less than a minute you can subscribe to The Hustle’s daily newsletter.

You should target to keep your sign-in length below a minute if possible.

WEB DESIGN FUNCTIONS

Also known as responsiveness, this turns to how simple it is for a user to achieve something through your website.

For example, do you have a contact page on the website?  Do you have a list with the contact information for your company on this page?

Do users have to copy the email address and send an email separately, or they can do it without leaving your website.

There should be a short system from ordering to checkout.

Have a wide range of payment options to improve the user experience for online shopping.

Ensure your website is also optimised for mobile.  Many visitors will access your website merely through mobile devices.

Your web developer can adjust the website to function properly on mobile devices.

Without mobile optimisation, you might lose customers for good.

USE WHITE SPACE

White space is one of the most well-functioning design elements you can improve your website with. It not only allows you to draw your visitor’s attention to the most important buttons, but also make your content legible. Using white space will make your website look up-to-date and clear. Remember that it is also important to strike the right balance between the amount of white space you use and the information you want to highlight.

Keep the artistic simple and provide increased functionality

ASK FOR FEEDBACK

On your website you could add a survey that invite customers to rate their experience.

Ask questions such as:

• To improve your experience, what should we do?
• Which features would you like to view in the future?
• Did we meet your expectations?

You should gather the outcome and evaluate them, searching for trends.

Enhance your user experience today by contacting Web Design Mauritius. With Web Ltd, you will soon see an increase in your website traffic and a decrease in your bounce rate.