Payment Gateway Mauritius: Why should companies use a Payment Gateway

WHAT IS A PAYMENT GATEWAY?

A payment gateway is a user interface that authorizes the buyer to do the payment online where the seller accepts it. A payment gateway comes with various payment modes such as credit/debit card, net banking, UPI and Mobile Wallet. It can be considered as a middleman which carries out  a secure transaction of funds from the bank account of the buyer to the seller’s payment gateway.

HOW DOES PAYMENT GATEWAY OPERATES IN MAURITIUS?

Payment gateway relocates the payment acceptation or decline back to the customer.  A payment gateway validates the customer’s card details securely, ensures that the funds are available and   eventually allows merchants to get paid. Let us see in detail how it works:

  • A customer selects item from the merchant’s web site and adds them into shopping cart then click the check-out button.
  • The e-commerce platform will divert the customer to the secured payment gateway page where he chooses the payment methods and enters the payment card details.
  • The customer will have to wait for the issuing bank to request transaction authentication .
  • After authentication the transaction can be successfully authorized or it can be declined by bank or by Master card, visa, Maestro or American Express. This can happens if the card is expired, there is a shortage of funds or the credit limits is exceeding.
  • The bank fixes the money with the payment gateway which afterwards is settled with the merchant on a basis of the settlement period.
  • Once the payment is completed, the customer gets a message of confirmation for his order.

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Web agency Mauritius – Choose the right web design company

The number of web design companies in Mauritius in increasingly growing in numbers. That’s is a good thing to have the choice but on the other side of things, it is getting even more difficult to choose the right agency to work with. Good products, excellent service or good ideas are no longer sufficient today. It is essential to find an answer to these questions as soon as possible to avoid investing time and money in a strategy that may not be suitable for your company.

First of all, potential customers have to find out what company X offers so much. And that is only possible if the corresponding advertising is very effective. Today, we will try to address the question to help you have clearer ideas about what to look for when searching for the web agency that will best suit your needs:

1.      Exploring the market

The very best place to start is to visit local websites that you like the most or feel have that special touch you are looking for own website. Once you are on the website you like, scroll to the footer section, it is normally here that you will find copyright and web agency links.

Visit the website and think of it as an online business card. If the website is well presented with a comprehensible design and flow, it is a good start. Moreover, if an agency has a site that you do not like, that works badly, has a lot of 404 pages for example and is not clear, would you entrust them to deliver a better work for yours?

Choosing a web agency is in some ways giving a copy of your brand image. If a company does not have a good brand image, you can be sure that if you work with them, you can be sure that you will have problems to communicate with your users and make a good impression on the web. We recommend you find at least 3 companies with a good profile that you think will display your brand image well.

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Web creation Mauritius – 5 steps to be online

Your internet presence is your business card on the internet and should make an impression. Here are the key steps to creating a website.

Okay so you feel your company needs a fresh new website for this year 2019. At Web, we strive to give our customers the best tips and insights before even signing any contract. This information is provided for free. And, free does not mean cheap or unimportant here. We’ve taken our 20+ years of experience and created this article to help you better create your next website.

In the beginning, the creation of a website, especially in Mauritius, can be intimidating. Add to that the number of questions that pop up in your mind when designing the idea of a website which will represent your professionalism on the web. These questions can be, how many menu items do I need. Which languages do I make my website available? What can I sell on the website? Is there even a demand on the internet?

If you do not have a proper concept for the site, you can quickly lose track of how to create the site, and in the worst case, the site becomes an impenetrable labyrinth for the reader. To prevent this from happening with your website, we have put together some most important steps in creating and maintaining a website for you.

1.      Why do you even need a website?

Almost everyone today has a website to showcase a facility or products. Nevertheless, you should ask yourself why you want a website. You should never create a website “just like that” or “just fast”. Your website is your figurehead on the web, where visitors can find out about your offer. So, you should consider before creating your website: Why a website at all? What do you want to achieve with it? How should your institution be perceived in public? Is your website for information purpose only or do you intent to sell your products on it, maybe later?

In most cases, the need will be justified, but sometimes, business owners don’t just realize it, they pay a lot of money for designing, creating, trashing, redesigning and recreating websites that they don’t even need. Know your purpose, it is not just because your competitor has a website, does it mean that you should have one. If you know exactly why you even need a website in the first place, we can help you and you are allowed to read point 2 below:

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Web Design Mauritius – Le Responsive

Internet est devenu une partie intégrante de la vie quotidienne. Même en déplacement, de plus en plus de personnes surfent avec leur téléphone portable et leur tablette. Par conséquent, il est extrêmement important que la page d’accueil de tous les appareils soit clairement affichée et facile à utiliser. Une conception Web réactive est essentielle pour une présentation claire, mais également pour l’optimisation des moteurs de recherche.

L’importance du Responsive

“Responsive” se traduit de l’anglais par “react”. Traduit à la conception de sites Web, on pourrait dire que la conception “répond” à l’appareil sur lequel il est affiché. Lors de la création d’une page d’accueil en Responsive Web Design, il spécifie comment la page est affichée sur différentes tailles d’écran. Sur le moniteur, avec une résolution d’au moins 1024 pixels, l’utilisateur voit un site Web de construction classique, généralement avec quelques colonnes côte à côte.

Si vous naviguez la même page avec la tablette, qui a beaucoup moins de largeur, les colonnes s’adaptent de manière à obtenir une image nette. Encore plus loin, le contenu de la page doit s’adapter à son ouverture avec le smartphone. Dans ce cas, la page reconnaît la résolution et ne contient généralement plus de colonnes, mais trie le contenu.

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Web Design Mauritius – Be Responsive

The Internet has become an integral part of everyday life. Even on the move, more and more surfed with mobile phone and tablet. Therefore, it is enormously important that the homepage on all devices is clearly displayed and easy to use. Responsive web design is essential for a clean presentation, but also for search engine optimization.

The Importance of Responsive Web Design

“Responsive” translates from the English as “react”. Translated to the web design, one could say the design “responds” to the device on which it is displayed. When creating a homepage in Responsive Web Design, it specifies how the page is displayed on different screen sizes. On the monitor with at least 1024-pixel resolution, the user sees a classically constructed website, usually with a few columns next to each other.

If the same page is called up with the tablet, which has significantly less width, the columns adjust themselves so that a clean picture develops. Even further, the content of the page must adapt when it is opened with the smartphone. In this case, the page recognizes the resolution and usually has no more columns, but sorts the content among themselves.

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The new web trends 2018: Dare creativity

As everyone knows, the digital world is constantly evolving from year to year, and 2018 is no exception, far from it! Take advantage of the latest innovations and web trends to bring it up to date. Here’s what will mark 2018 in web design.

1. Animation and interactivity

As we all know, customer experience is becoming increasingly important and redefines sales standards and marketing strategies. Today, it’s no longer enough to praise the quality of your products and services to attract customers. It is now necessary to know how to capture the interest, and I would even say the imagination of customers, to offer them multi-sensory experiences that will captivate them.

This new desire on the part of customers to take part in personalized experiences has been heard by web designers and that is why the animation and interactivity of websites are at the center of their strategy.

Changing colors, shapes, position and even photos: everything is possible. Everything is done to offer customers and Internet users an artistic experience that will charm them.

One of the innovations that will likely resonate with many people is without a doubt the Parallax effect. The latter has the particularity of creating an effect of depth to the different pages of your site. But if you want to stay simple then bet on graphic effects and trends.

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3D in your web pages

How to put interactive 3D images on a web page? What technical solutions for them to be visible by a maximum of Internet users, in other words supported by a wide range of browsers? How to implement them?

Several solutions exist, but none has yet emerged: technologies, equipment and standards are constantly changing in this area, so the choices are not obvious. To schematize, there are solutions that have proven themselves but which do not seem to have a future (Flash 3D, Java3D) and promising solutions based on standards but which are not yet universally supported (WebGL, CSS3 3D).

Flash 3D: proprietary solution (Adobe), user side requires the Flash plug-in, design side a good knowledge of ActionScript or go through a dedicated 3D Flash engine (Away3D, CopperCube …).

Java3D: open-source solution, Java API (not included in the JDK), user side requires the Java virtual machine, design side some knowledge of 3D programming or go through software like WireFusion.

The Flash plug-in and the JVM are installed on almost all (98%) desktop computers. Continue reading →

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Digital Marketing Mauritius: Strategies 2018

Mobile influences marketing strategies

Adissa Akanni (Verisure, Securitas Direct) insists on the victory of the mobile against the desktop. “The” Mobile Moment “remains one of the highlights of the last few months. This inversion in the relationship between mobile and computer will further accentuate the development of AMP (Accelerated Mobile Pages) formats. This global trend, highlighted in the 2017 Consumer Barometer, influences all marketing strategies. The contents offered on the sites and platforms adapt, companies must design customer experiences taking into account the properties of smartphones.

The decline of natural reach on social networks

Social networks will not die in 2018, but their role is changing little by little. Like many professionals in the sector, Diana Fellous (dermatological laboratories of Uriage), noticed the decline of the natural reach on Facebook. The social network state considered by the brands as “a real playground since 2008-2009” but “it is positioned more and more like a media, and therefore to be visible it is necessary to pay. You have to be there, but you have to have a media budget to give visibility to the content. ” Patrycja Mothon (Pandora) joins her and appreciates the effectiveness of dynamic advertising on Facebook (DPA, Dynamic Product Ads).

For Elodie Ragot (Xylem), the role of social media in terms of targets should be separated to formulate effective strategies. “The big digital trends are centered around social media in a role of lead generation for B2B and increased sales for B2C”.

On social media trends, we advise you to read this excellent analysis, published by Buffer earlier this week. We note that social networks (in their organic form) are becoming less and less like traffic acquisition channels.

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Top 4 graphical trends for 2018

We have decided to make a Graphical Trend forecasts for 2018 and we’ll see how it works out. To be certain to recommend the most meaningful trends, we asked for the opinion of experts, whether they come from digital, design or communication. Between algorithms, VR, vibrant colors, authenticity and refusal of design, the year promises to be exciting!

1. The return of the reasons

According to experts the patterns – or patterns for English speakers – “are experiencing a revival in all forms: from classical dress to the setting in motion. This is indeed gaining in popularity and can be noticed on many new websites designs.

2. Vibrant colors at Spotify

This is the trend of the year, which the majority of interviewees spontaneously cited. A reference that set the tone: Spotify, and its new identity … dating yet from 2015 we might see more and more vibrant colors coming to website as the year passes by.

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Web Design Mauritius in 2017

Web design is halfway between form and functionality. It is therefore logical that new trends are largely influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today’s graphic designers go even further, they also influence the very principles and philosophies of design. Recent years have been marked by unprecedented technological advances, including:

The democratization of mobile phones

The appearance of integrated dynamic 3D interface (via WebGL) The adoption of HTML5, CSS3 and the rise of JavaScript frameworks. As well as the increase of the speed of internet download (on computer as on mobile).

Together, these technological advances have created a real turning point in the history of web design, particularly with the emergence of adaptive sites (“responsive” in English) and more generally, mobile oriented designs.

In terms of aesthetics, we cannot ignore the supreme reign of flat design, three years ago. Then it was Google’s turn to introduce Material Design to push us further towards abstract design. In 2017, we have seen that the trends bring us a little closer to reality: 2017 has been the year of hybrids, in forms as well as in colors or functionality, where technology and reality come together to create experience so far unequaled.

Without further ado, here are the 3 trends that we believe have wreaked havoc this year:

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