What is PASO? This is the acronym for Personal Assistant Search Optimization or SEO for Personal Assistants.
Would the SEO be migrating to PASO?
We are witnessing a subtle, but persistent change in the world of the web. The phenomenon of voice search and personal assistants could greatly modify the field of SEO, but to what extent?
Personal assistants are taking more and more place in everyday life.
They were already ubiquitous thanks to their integration in the systems of the smart phones. One can think of Siri, widely popular for its, sometimes, surprising answers, but also Cortana, Google Now and more.
Still, the personal assistants have taken a step further to settle in the houses with the arrival of Google Home and Alexa from Amazon. Moreover, the adoption of personal assistants has doubled in the United States between 2015 and 2016 according to a recent study by Parks Associates. The adoption of personal assistants is expected to continue with the addition of new features.