Still too many companies are working without real digital strategy and are using digital tactically. Yet by doing so, they put themselves in danger. Having a digital strategy is not a luxury, but a necessary passage to success.
Why digital strategy?
The massive digitization of society has opened an era of unprecedented change. In just 15 years, everything has changed around us, and this is just the beginning. To succeed in developing and consolidating its activity in this permanently changing environment is anything but obvious.
Yes, digital creates extraordinary opportunities, and the field of possibilities seems very vast. Yes, it is possible to create digital companies which in a few years will become impossible to circumvent. Yes, it is possible to take advantage of digital to reinvent a model of ” A recent study by Capgemini Consulting shows that the most mature digital companies, called “digirati”, have, on average, a profitability of 26% more than their counterparts in the same sector and one Turnover of 9% higher.
What is PASO? This is the acronym for Personal Assistant Search Optimization or SEO for Personal Assistants.
Would the SEO be migrating to PASO?
We are witnessing a subtle, but persistent change in the world of the web. The phenomenon of voice search and personal assistants could greatly modify the field of SEO, but to what extent?
Personal assistants are taking more and more place in everyday life.
They were already ubiquitous thanks to their integration in the systems of the smart phones. One can think of Siri, widely popular for its, sometimes, surprising answers, but also Cortana, Google Now and more.
Still, the personal assistants have taken a step further to settle in the houses with the arrival of Google Home and Alexa from Amazon. Moreover, the adoption of personal assistants has doubled in the United States between 2015 and 2016 according to a recent study by Parks Associates. The adoption of personal assistants is expected to continue with the addition of new features.
Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.
The higher the site ranks, the more visitors and hence the more customers you will get!
Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.
Why do we need Search Engine Optimization?
We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.
Being visible on the internet will have no other effects than increasing your sales and hence your revenues.