As everyone knows, the digital world is constantly evolving from year to year, and 2018 is no exception, far from it! Take advantage of the latest innovations and web trends to bring it up to date. Here’s what will mark 2018 in web design.
1. Animation and interactivity
As we all know, customer experience is becoming increasingly important and redefines sales standards and marketing strategies. Today, it’s no longer enough to praise the quality of your products and services to attract customers. It is now necessary to know how to capture the interest, and I would even say the imagination of customers, to offer them multi-sensory experiences that will captivate them.
This new desire on the part of customers to take part in personalized experiences has been heard by web designers and that is why the animation and interactivity of websites are at the center of their strategy.
Changing colors, shapes, position and even photos: everything is possible. Everything is done to offer customers and Internet users an artistic experience that will charm them.
One of the innovations that will likely resonate with many people is without a doubt the Parallax effect. The latter has the particularity of creating an effect of depth to the different pages of your site. But if you want to stay simple then bet on graphic effects and trends.
Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.
The higher the site ranks, the more visitors and hence the more customers you will get!
Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.
Why do we need Search Engine Optimization?
We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.
Being visible on the internet will have no other effects than increasing your sales and hence your revenues.