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Digital Marketing Mauritius: Strategies 2018

Mobile influences marketing strategies

Adissa Akanni (Verisure, Securitas Direct) insists on the victory of the mobile against the desktop. “The” Mobile Moment “remains one of the highlights of the last few months. This inversion in the relationship between mobile and computer will further accentuate the development of AMP (Accelerated Mobile Pages) formats. This global trend, highlighted in the 2017 Consumer Barometer, influences all marketing strategies. The contents offered on the sites and platforms adapt, companies must design customer experiences taking into account the properties of smartphones.

The decline of natural reach on social networks

Social networks will not die in 2018, but their role is changing little by little. Like many professionals in the sector, Diana Fellous (dermatological laboratories of Uriage), noticed the decline of the natural reach on Facebook. The social network state considered by the brands as “a real playground since 2008-2009” but “it is positioned more and more like a media, and therefore to be visible it is necessary to pay. You have to be there, but you have to have a media budget to give visibility to the content. ” Patrycja Mothon (Pandora) joins her and appreciates the effectiveness of dynamic advertising on Facebook (DPA, Dynamic Product Ads).

For Elodie Ragot (Xylem), the role of social media in terms of targets should be separated to formulate effective strategies. “The big digital trends are centered around social media in a role of lead generation for B2B and increased sales for B2C”.

On social media trends, we advise you to read this excellent analysis, published by Buffer earlier this week. We note that social networks (in their organic form) are becoming less and less like traffic acquisition channels.

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web design mauritius

Top 4 graphical trends for 2018

We have decided to make a Graphical Trend forecasts for 2018 and we’ll see how it works out. To be certain to recommend the most meaningful trends, we asked for the opinion of experts, whether they come from digital, design or communication. Between algorithms, VR, vibrant colors, authenticity and refusal of design, the year promises to be exciting!

1. The return of the reasons

According to experts the patterns – or patterns for English speakers – “are experiencing a revival in all forms: from classical dress to the setting in motion. This is indeed gaining in popularity and can be noticed on many new websites designs.

2. Vibrant colors at Spotify

This is the trend of the year, which the majority of interviewees spontaneously cited. A reference that set the tone: Spotify, and its new identity … dating yet from 2015 we might see more and more vibrant colors coming to website as the year passes by.

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web design Mauritius

Web Design Mauritius in 2017

Web design is halfway between form and functionality. It is therefore logical that new trends are largely influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today’s graphic designers go even further, they also influence the very principles and philosophies of design. Recent years have been marked by unprecedented technological advances, including:

The democratization of mobile phones

The appearance of integrated dynamic 3D interface (via WebGL) The adoption of HTML5, CSS3 and the rise of JavaScript frameworks. As well as the increase of the speed of internet download (on computer as on mobile).

Together, these technological advances have created a real turning point in the history of web design, particularly with the emergence of adaptive sites (“responsive” in English) and more generally, mobile oriented designs.

In terms of aesthetics, we cannot ignore the supreme reign of flat design, three years ago. Then it was Google’s turn to introduce Material Design to push us further towards abstract design. In 2017, we have seen that the trends bring us a little closer to reality: 2017 has been the year of hybrids, in forms as well as in colors or functionality, where technology and reality come together to create experience so far unequaled.

Without further ado, here are the 3 trends that we believe have wreaked havoc this year:

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3D Modelling Mauritius

What is 3D modeling?

3D modeling allows you to create 3-dimensional objects on a computer. Thus, it is possible to realize complex objects, environments, characters, buildings, landscapes, etc. from simple shapes such as spheres, polygons, cones or curves that define structures. Everything is possible. To dress the objects, they are covered with textures.

Once done, even if you start having results, the work is not finished. Indeed, it is possible to apply characteristics to each element created to set it in motion, for example, or to assign reactions that will occur in a given situation. Sources of light can also be defined to virtually illuminate objects, make them more real and put them in situation.

Thus, the 3D modeling makes it possible to put in situation of objects before proceeding to their manufacture. This is called CAD, computer-aided design. But of course, it’s not the only application of 3D modeling. Indeed, it also serves as a basis for the production of multimedia or audiovisual content.

How to do 3D modeling?

3D modeling requires specialized software. 3D modeling is a complex area that requires specific training. It is true that today there are tools allowing everyone to do a little 3D, but of course these are limited. The principle is the same as in photo editing: fans will find Paint enough to crop their images while professionals or those who need to make advanced editing will turn to Photoshop.

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Web Development Mauritius: WordPress

The different stages of creating a site are considerably easier under WordPress thanks to its flexibility and its performances. In order to fully understand the benefits of WordPress, let’s detail the steps of building a website in chronological order.

Web development in a nutshell

The specifications: This is the document that takes up the final schedule. It includes functional behaviors and plugins that will bring the project to its final release.

The model (also called “Wireframe”): it is an overview with a tree and a graphical interface.

Integration: this is the phase during which we add content such as articles, images, etc.

Developments: it is the step of the code that it is HTML, CSS, Javascript, PHP, MySQL…

Delivery of the project

In WordPress, development can take place throughout the entire project.

This flexibility makes it possible to continuously improve the project even if it is already delivered, very simply and quickly.

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words-website-content-mauritius

How to write good content for your website?

To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?

Relevant and digestible

When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.

People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.

Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.

Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.

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web design mauritius

Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

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digital strategy mauritius

Why is it necessary to have a digital strategy?

Still too many companies are working without real digital strategy and are using digital tactically. Yet by doing so, they put themselves in danger. Having a digital strategy is not a luxury, but a necessary passage to success.

Why digital strategy?

The massive digitization of society has opened an era of unprecedented change. In just 15 years, everything has changed around us, and this is just the beginning. To succeed in developing and consolidating its activity in this permanently changing environment is anything but obvious.

Yes, digital creates extraordinary opportunities, and the field of possibilities seems very vast. Yes, it is possible to create digital companies which in a few years will become impossible to circumvent. Yes, it is possible to take advantage of digital to reinvent a model of ” A recent study by Capgemini Consulting shows that the most mature digital companies, called “digirati”, have, on average, a profitability of 26% more than their counterparts in the same sector and one Turnover of 9% higher.

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SEO PASO Mauritius

SEO Mauritius: PASO, the future of SEO?

What is PASO? This is the acronym for Personal Assistant Search Optimization or SEO for Personal Assistants.

Would the SEO be migrating to PASO?

We are witnessing a subtle, but persistent change in the world of the web. The phenomenon of voice search and personal assistants could greatly modify the field of SEO, but to what extent?

Personal assistants

Personal assistants are taking more and more place in everyday life.

They were already ubiquitous thanks to their integration in the systems of the smart phones. One can think of Siri, widely popular for its, sometimes, surprising answers, but also Cortana, Google Now and more.

Still, the personal assistants have taken a step further to settle in the houses with the arrival of Google Home and Alexa from Amazon. Moreover, the adoption of personal assistants has doubled in the United States between 2015 and 2016 according to a recent study by Parks Associates. The adoption of personal assistants is expected to continue with the addition of new features.

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instagram

Web Mauritius: Social Media Trends

Instagram is the second largest social network after Facebook. However, its operation is quite different from this one. So here are some tips s to improve your audience on Instagram.

Publish more images on Instagram

The image is the very basis of the social network and it must therefore be worked accordingly.

Images published on Instagram must be of good quality. However, they do not have to be taken with a high-end camera. The quality of photos taken by smart phones is currently largely enough to provide beautiful shots for the web.

To get an interesting picture, here are some tips:

  • Have a common thread. Determine the theme and tone to use on your Instagram account.
  • Think of lighting when you take pictures and enjoy the natural daylight. Use few filters or lower their intensity.
  • Think of the composition of the image and the framing. Do several tests and test several angles to get the best result.
  • Do not overload the image! Concentrate on a point of interest or contrast. Let it breathe by not trying to occupy all the space.
  • Publish regularly! If you lack imagination, here are more content ideas to animate your Instagram account
  • Get a tripod to stabilize the photo taking.
  • Practice a lot, publish little. Choose only the best photos.
  • Make more videos!

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