Tag Archives: website content

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The new web trends 2018: Dare creativity

As everyone knows, the digital world is constantly evolving from year to year, and 2018 is no exception, far from it! Take advantage of the latest innovations and web trends to bring it up to date. Here’s what will mark 2018 in web design.

1. Animation and interactivity

As we all know, customer experience is becoming increasingly important and redefines sales standards and marketing strategies. Today, it’s no longer enough to praise the quality of your products and services to attract customers. It is now necessary to know how to capture the interest, and I would even say the imagination of customers, to offer them multi-sensory experiences that will captivate them.

This new desire on the part of customers to take part in personalized experiences has been heard by web designers and that is why the animation and interactivity of websites are at the center of their strategy.

Changing colors, shapes, position and even photos: everything is possible. Everything is done to offer customers and Internet users an artistic experience that will charm them.

One of the innovations that will likely resonate with many people is without a doubt the Parallax effect. The latter has the particularity of creating an effect of depth to the different pages of your site. But if you want to stay simple then bet on graphic effects and trends.

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Web Design Mauritius in 2017

Web design is halfway between form and functionality. It is therefore logical that new trends are largely influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today’s graphic designers go even further, they also influence the very principles and philosophies of design. Recent years have been marked by unprecedented technological advances, including:

The democratization of mobile phones

The appearance of integrated dynamic 3D interface (via WebGL) The adoption of HTML5, CSS3 and the rise of JavaScript frameworks. As well as the increase of the speed of internet download (on computer as on mobile).

Together, these technological advances have created a real turning point in the history of web design, particularly with the emergence of adaptive sites (“responsive” in English) and more generally, mobile oriented designs.

In terms of aesthetics, we cannot ignore the supreme reign of flat design, three years ago. Then it was Google’s turn to introduce Material Design to push us further towards abstract design. In 2017, we have seen that the trends bring us a little closer to reality: 2017 has been the year of hybrids, in forms as well as in colors or functionality, where technology and reality come together to create experience so far unequaled.

Without further ado, here are the 3 trends that we believe have wreaked havoc this year:

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Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

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Web Design Mauritius: 2017 on the Web!

Web design remains one field that is always evolving. Meaning that you always have to upgrade your site to fit the current generation of features. This year began loudly on the web design side of things – three dominant features are ruling new designs and this is what our article is all about. Here are the three trends to keep an eye on this year and to maybe add on to your website to be on the trendy side of things.

A video to replace images

The display of large-format video clips to replace banner images is a good way to boost a website. Increasing the speed of web connections allows us to integrate more and more media items in better resolution. The html5 video tags allow us to easily integrate them and ensure a good cross-browser compatibility. The only barrier to this trend: Apple mobile devices do not support automatic video playback to preserve battery life.

“Landing pages”

One very common feature being used nowadays remains the Landing Page. Landing pages allow several companies with a smaller budget to maintain a high-quality presence on the Web. They also allow a company that already has a web presence to launch a targeted campaign or online offensive and increase the conversion of visits – thus not only increasing their visibility but also increasing their gain in clients.

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Why should companies invest in SEO?

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seo

Nowadays, most companies know the wisdom behind investing into developing solid, SEO optimized web infrastructure that is search-engine friendly in order to successfully compete online. Having a solid and well-thought of SEO strategy is all but a necessity.

Given the engines’ continued improvement of their algorithm systems over time, companies have no other choices left than to invest into SEO to compete online.

In this jungle of investors and competitors, having the best product or services does not mean anything without visibility. In order to prove yourself, you have to be visible to the world. If a company does not invest into SEO, how will the world know what they have to offer?

Master planned SEO campaigns are the success factor for billion dollars companies. How a product or service went from an unknown status to a world known buzz can all be due to SEO.

“Search Engine Optimization is the advertising of the 21st century.”

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Search Engine Optimization: How to?

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web-companies.com Search Engine Optimization

What is Search Engine Optimization?

Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.

The higher the site ranks, the more visitors and hence the more customers you will get!

Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.

Why do we need Search Engine Optimization?

We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.

Being visible on the internet will have no other effects than increasing your sales and hence your revenues.

Having good content, information, architecture, content management system and website infrastructure are ways of generating traffic on your website.

This is what exactly Search Engine Optimization is about.

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How to create the best website ever?

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“Don’t worry about creating the perfect website. Just work on making it better. If we’re constantly evolving with the changing technology we’re going in the right direction.”

This idea has guided our team over the years and has encouraged us to always look for new adaptive approaches to web design.

Who knows? Maybe someday someone might build the “perfect website”. In the meantime, we will focus on progress, consistently striving for perfection, as we continue to make small but significant improvements along the way.

Now, coming to your website creation, here are some fundamental questions you should be asking yourself before getting started:

  • Why are you creating this website?
  • What audience (s) are you trying to reach?
  • What do you hope to achieve with this website?
  • What action do you want the audience to take as a result of visiting?

Designing the website can be deceptively difficult, as it involves achieving a design that is both usable and pleasing, conveys information and enhances brand equity, is technically sound and visually coherent. Let us consider some of the basic principles that will help you achieve web greatness.

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