Search Engine marketing are a series of strategies to promote a website through search engines like Google. Search marketing includes SEO (Search Engine Optimization, SEO), Search Engine Advertising (Search Engine) and, less frequently directory submission.
The creation of an advertising campaign through Sponsored links (commercial links) requires a good knowledge of the search behavior of targeted users. A web agency expert in creating paid search’s role is to study your competition, establish a cost-effective strategy and to implement it. It then manages your trade links by adjusting costs (auction) and ads. The goal is to attract more qualified traffic while minimizing your advertising costs.